Unplug to Energize



Summary: Social Media is a useful for product promotion, but useless if you don’t have a product to promote.

Recently, producer, Phil Cooke, posted a tweet that read as follows:

Screen Shot 2014-12-12 at 10.06.37 AM

At the time, I had been working on a screenplay (family-friendly, feel-good type movie). I’d start of my writing day with a little Scripture reading, followed by some web browsing to get the creative juices flowing.

The sites I’d go to were directly connected to writing and Scripture, passions of mine. Each day, I’d only produce maybe a max. of ten pages, repost a few favorite articles, and pat myself on the back for a job well done. In my mind, I was on the right track, rubbing elbows with all the right people while gliding my way to the finish line.

Then, Mr. Cooke posted the tweet above. Upon reading it, I admit, I got a little defensive, and in my experience, defensiveness serves as warning flag. I was trying to hide something. But what? I mean,  I was on a good clip, and what’s wrong with entertaining a little social media on the side?

It is in times like these that I have to take a step back and remember that people like Mr. Cooke have been in the business much longer than I have and, more often than not, know exactly what they are talking about. So, I took him up on his suggestion. I unplugged from social media and focused on the project at hand.

My productivity skyrocketed. The project went from having a finishing date of sometime next month to within a few days.  Let me tell you, there is no better feeling than to reach the end, throw your hands up in the air, and yell, “done.”

As no surprise to anyone, Mr. Cooke was right. What I thought was necessity was actually a major distraction. Once that distraction was removed, I was invincible.

Now that the first draft is done and awaiting my editor’s refining touch, I am free to galavant around the Web without the burden of an unfinished manuscript hanging over me.

I pray you found this insight useful and it helps you with pushing your own project forward to completion.

Blessings to you in Christ,


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